Web 2.0 tools for the “back of house” – managing committee meetings part 1

Mention social media or Web 2.0 and most people think of the obvious suspects such as Facebook, MySpace or Twitter. However there are a number of online tools which are less well-known but which can provide major benefits for the “back-of-house” operations of small organisations.

First, a bit of background. Most people who work in the community sector, especially those who work in executive or management positions in non-government organisations, know only too well the regular grind of preparing agendas for Board meetings, not to mention the work involved in running the meetings themselves, preparing and distributing the resulting minutes and ensuring that meeting resolutions are implemented. Many council staff also have similar duties.

For many years I looked at ways in which this process could be streamlined using conventional software techniques. The problem is that whilst there were a number of off-the-shelf programs which could each handle some of the specific steps along the way, none of them could manage the whole process effectively.

For example, word processing programs are the obvious choice for preparing agendas and minutes, but do not provide a good solution for storing meeting outcomes. Database software does a better job of the latter but not the former, and neither category is particularly effective for managing or recording meetings in real time.

With the advent of Outlook and other email clients and calendar software came a crop of add-on programs that claimed they could manage meetings as well as handling meeting notifications, attendances, etc. However, it quickly became clear that the majority of these were aimed at running online meetings only, or at best very simple face-to-face project team meetings.

A couple of programs emerged that were aimed at managing complex Council meeting processes (for example, the Australian program InfoCouncil), or those of large associations, but in general these are too complex and expensive for most community organisations and I suspect even some smaller councils.

In the absence of anything else I cobbled together a collection of Word templates, autotext entries, macros and other techniques which I implemented both to speed up the whole process and to ensure some sort of consistency. More recently I modelled the whole process using the mind mapping tool, MindManager (a great tool which I will discuss in a future post) and also developed a map which can itself be used as a meeting template.

Through this process I identified seven key steps in committee meeting management, as follows:

  1. Prepare the agenda: depending on the size of the organisation this may be a solo activity and team effort, involving preparation of individual agenda items, incorporating attachments and assembling the final document.
  2. Distribute the agenda: distribute the agenda to attendees, either as hard copy or increasingly be email or as website downloads. The latter may require security features to restrict access.
  3. Run the meeting: if possible using the software to actually conduct the meeting and at the same time record motions put to the committee or board and their outcomes.
  4. Prepare the minutes: distribute the minutes to attendees, either as hard copy or increasingly via email or as a website download.
  5. Distribute the minutes: a similar process to agenda distribution.
  6. Update the resolutions register: I’ve deliberately elevated this as a separate step, because it is so important and yet so often neglected – both by committees and in meeting management software. Keeping a register of meeting resolutions is essential to ensure consistency with previous committee decisions and as a basis for developing the organisation’s policy positions. At the very least meeting minutes should be collated and kept in such a way that they can be easily searched, but the process is much more efficient if the meeting resolutions can be stored separately in some form of database.
  7. Implement the meeting’s outcomes: prepare action lists for committee members or organisation staff. These can be linked to the organisation’s management or project plans and a record kept of their implementation.

In my next post I’ll discuss a Web 2.0 online tool that attempts to address some of these tasks.

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Councils, communities and Web 2.0

In my last post I suggested three recent posts on other blogs for further reading on the potential for Councils and NGOs to use social media and Web 2.0 applications. I selected these posts because I felt they provided particularly useful insights and I’d like to summarise and comment on some of the points they made.

Simon Wakeman points out that the advent of social media is only part of the changing communications and media environment that councils face, along with the decline of traditional media such as newspapers and the declining trust in institutions. This means that council staff will need to develop new skills to operate in this environment as well as have access to the new media tools.

Wakeman also believes that whilst councils are sensible in adopting a more centralised approach to their communications strategies with dedicated social media roles, they also need to review their policies and protocols and to adopt a more flexible approach to staff access to social media sites. Councils have an opportunity to put new policies in place whilst the volume of social media interactions is still relatively low.

Wakeman concludes:

“having social media explained properly helps people see the links between their service, social media and the community – and that can only be a powerful catalyst for councils to be more effective in delivering services for local residents.”

Bill Schrier takes this line a bit further. He points out that Government is by its nature “all about community”, bringing people together to do what they can’t do as individuals. He notes that Web 2.0 is:

“transforming the Internet into connected communities that allow people to interact with one another in new and distinct ways….

“… therefore, Web 2.0 – community building tools – seems tailor-made for government, at least theoretically.”

Schrier goes on to list over eighteen different ways in which Web 2.0 can be used to build online community engagement and some of the associated issues for councils, a taxonomy if you like of Web 2.0 applications. It would be difficult to summarise this list so I suggest you have a look at Schrier’s post. I’ll be using his framework to discuss some Web 2.0 applications in future posts.

Finally, Anne Stevens discusses the implications of Web 2.0 for the voluntary or community sector. She notes that there is a natural fit between specific-issue voluntary organisations and social media. People interested in a particular issue “will naturally be drawn towards others who share this interest and so community and collaboration online are an ideal way of leveraging this”. She also notes that Web 2.0 applications facilitate the sharing of information between multiple organisations working for the same cause (or single organisations with multiple locations) as well as with people who are isolated by geography or disability.

In future posts I’ll talk about some specific Web 2.0 tools as well as taking a look at some non-Web 2.0 applications that might be useful to councils and non-government organisations.

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What are social media and Web 2.0 – and why are they significant to councils and NGOs?

Most people have now heard of Facebook, MySpace and YouTube, probably the most prominent examples of social media. The take-up of these applications is rapidly redefining the social landscape and changing forever the way we communicate.

The impact of social media is now being felt by companies, governments, NGOs and other organisations who are rethinking the way they deliver services and manage their own operations. These changes have in turn encouraged and been facilitated by the development of “Web 2.0” applications which are increasingly being used by some organisations to deliver services.

Wikipedia offers the following definitions of social media and Web 2.0:

Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many) and is the democratisation of information, transforming people from content readers into publishers.

Web 2.0 refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.

In effect, the term Web 2.0 generically covers the range of developments in the web that facilitate the delivery of interactive technologies and applications which are now known as social media.

Whilst a small number of councils and NGOs have dipped their toes in the social media/Web 2.0 waters, it is interesting that the take-up has not been more widespread. This is partly because of the suspicion that many organisations harbour that social media is at best a waste of staff time and at worst a potential breach of security. This is both short-sighted,  in terms of recognising the changing expectations of both organisation staff and the wider community, as well as representing a failure in understanding the potential that these technologies can bring to small organisations to deliver better services and to interact with their clients and/or community members.

In later posts I will expand on this discussion as well as review some of the social networking and Web 2.0 tools that councils, NGOs and other small organisaitons might find useful. For the time being I’ll highlight some recent posts on blogs that also discuss these issues:

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Welcome to Sociamind!

Welcome to Sociamind, an initiative of Gooding Davies Consultancy Pty Ltd!

The dynamics of managing, planning and service delivery for NGOs, small organisations, councils and government agencies are being profoundly affected by the development of social media (such as Facebook, Twitter and YouTube) and the advent of Web 2.0 applications. Not only do these new forms of application and content delivery challenge the paradigm for the provision of “traditional” software – they also create new and exciting ways in which to engage with the community.

This blog will explore these trends and identify some of the best tools available for your organisation, both web-based and “conventional” applications – and how you can use them to manage your organisations and projects. It will also discuss some of the issues and challenges that social media and Web 2.0 provide to the government, non government and small business sectors as well as  a range of other practical ideas to help your organisation.

Gooding Davies Consultancy Pty Ltd is an independent consultancy based in Western Sydney, Australia, providing a range of services to Councils, Government and the corporate and community sectors including:

  • Advocacy, Consultation and Research
  • Strategic Planning and Policy Development
  • Organisation Development and Management
  • Expert Advice and Project Management

Sociamind complements our website-based blog, StrategyMatters, which examines strategic thinking for organisations as well as “big picture” strategic planning affecting the wider community in relation to these issues. Highlights from both blogs will also be combined in the GDC Newsletter which we will be circulating to our clients and other interested parties, with links back to the website and blogs – and we would welcome your feedback as well.

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