Monthly Archives: May 2013

The software subscription model: will consumers buy it?

Posted on 30 May, 2013 by Alex

A response to my last post on Mindjet’s flawed and ultimately unsuccessful attempt to move its entire user base to a subscription model asked whether even major companies such as Adobe will ever succeed in convincing their customers to rent … Continue reading →

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Big Business carves up the internet – part 2

Posted on 29 May, 2013 by Alex

I had intended to return a lot earlier to my discussion (see part 1) about how major IT companies are trying to lock in users through the vertical integration of their software, the introduction of annual or monthly subscriptions to … Continue reading →

Posted in Mind Mapping, Social Media | Tagged , , | 1 Comment